Sure it matters. If the duty cycle of your fan is 95% when it's 75 degrees outside, you're at your limit. There is no headroom left for heat extraction. Maybe you can get away with 76 or 77 before you reach 100% but run that car when it's 100 degrees outside and you're going to overheat it.
If the duty cycle of your fan is 30% when it's 75 degrees outside, you're not going to have problems when it's 100 degrees. The duty cycle will be higher than 30% but it won't be 100% so you won't have problems.
The other side of the same coin is looking at the power of the engine we're cooling. If you never see more than 30% DC on the fan with your 200 horsepower, you'll be okay at 400 horsepower without making changes. If you see 95% DC on the fan with 200 horsepower, you'll over heat it with 400.
You're right that at 30%, or 95% DC regardless of horsepower or temp or who's president the operating temperature will not exceed fan temperature set point and if you can never create a condition where you will exceed that, then it doesn't matter. But once you reach 100% that means you are producing BTUs as fast or faster than you can remove them. If faster, you will overheat.
If you can make a change that results in a reduced duty cycle for the fan, you have increased the capability of your system to remove heat. How much of that capability you are using is directly reflected by the duty cycle of your fan.
Adding rows does reduce the airflow, it also increases the surface area. Go in either extreme and it won't work. Make it paper thin and you lose capability, make it a mile thick and you lose capability. The best is somewhere in-between.
I'm not at all saying the factory design is bad or far from the best mark. It might be dead on, or it might not be.
The only reason I even chimed in is not because of the litany of bullcrap being thrown around, it's because it's being thrown at one dude who said "I observed the fan being on less time", which means he's observing less duty cycle. If we all understand thermodynamics as much as we are claiming, there is no arguing with that. The fan's DC cannot be reduced unless more heat is being extracted during the time that it's running, and the only way that is happening is the radiator is more effective at transferring the heat out of the water and in to the air.
Now if we'd all stop pretending we're so G-D smart a very simple explanation is the possibility that the removed radiator was internally dirty and therefore well-insulated from the inside, reducing its effectiveness. But even if they're both perfectly clean, there's nothing physics-defying about one radiator resulting in a different fan DC than the other, in fact across two different designs I'd be shocked if they weren't different.